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lockjaw radio

lockjaw radio

Diagnosis: Podfading

Several months ago, we extolled the fact that we weren’t subject to the syndrome of podfading. And we proudly celebrated a little bit when we made it past the 12-16 show benchmark where most podcasts tend to implode and fade away.

But, inevitably, the busy-ness of daily life, family, work and travel have caught up with us and made the little show we like to call lockjaw radio increasingly harder to produce.

We’ve been blessed with the opportunity to interact with (and editorialize) some of the great minds, innovative thinkers, groundbreaking entrepreneurs, marketing geniuses and web pioneers of the social networking revolution.

We’ve been amazed at the courtesy and support of our fellow podcasters, bloggers and social commentators, who helped us make our shows more interesting, more informative, more entertaining, more personable.

We’re thankful to our sponsors for their belief and their generosity, and we give them props for taking a risk and being early adopters of podcasting as a viable marketing channel.

But most of all, we’re thankful for the 800 – 1000 regular listeners who not only consumed over 28 cumulative hours of our verbal gumbo, but passed on our shows to friends and family and checked in with us regularly to let us know they were indeed, out there listening.

We hope we’ll be back soon. It’s been fun and we will miss it, but life has its priorities. Keep checking back – maybe lockjaw radio will be back when you least expect it.

Thanks again—
Thomas and Jose

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lockjaw radio DOSE #27 - Branding a City. Sponsored by iPlenus Solutions

Special edition: branding a city, iPlenus Solutions, Johnson City, TN, Louis Vuitton, Johnson’s Depot, brandchannel.com, city branding slogans

In this special edition of lockjaw radio, recorded in front of a live audience at the historic King Centre in downtown Johnson City, TN, we discuss the future of our beautiful city, and why it needs a new brand.

Our discussion of the why’s behind municipal branding could apply to your city, no matter where you live. Thanks to everyone who turned out and to Russo’s for the awesome authentic New Orleans cuisine. Thanks, too, to NBC Affiliate WCYB, NewsCenter5 for the coverage.

iPlenus Solutions

Our sponsor for the show is iPlenus Solutions . iPlenus Solutions specializes in crafting innovative business tools and database applications using Internet technologies. Their services include branding & identity, logo design, websites, business cards and brochures, SiteBuilder website content management system, branded email, bulk email services, search engine marketing, custom programming, database applications and hosting.

Thanks to John Cannon and the folks at iPlenus for their support. Visit iPlenus at iPlenus.com or call them at 888.475.3687.

Click here for the direct download

This is the EXCELLENT paper we referenced in our discussion on how to brand a city: Brand Your City: A recipe for success, by Jonathan Baltuch

This and other great brand strategy information can be found at brandchannel.com

Brand2Brand Combat:
We’re announcing a ‘brand’ new feature this week. Using our patented BrandMaster list, we’ll randomly select two brands to go head to head, which will certainly result in some unique pairings, and we’ll hold up each brand to a specific set of criteria.

We’ll start next week, but for this episode, we pit Johnson City against a randomly selected brand from the List: Louis Vuitton

RESOURCES:

  • JohnsonsDepot.com Incredible resource for all things relating to the history of Johnson City, TN
  • Urban Redevelopment Alliance Development firm committed to promoting economic vitality and providing redevelopment services to downtown Johnson City and other urban areas of East Tennessee

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Come out for a 'live' dose of lockjaw

Monday night, June 26th. 1st floor of the King Building in downtown Johnson City. Time is 6:30pm. Be there.

We’re doing a live recording, where we will be discussing “The Brand of Johnson City”. As most of you locals know, we’re in the midst of a rebranding campaign for the 10 county region, so what would you want to see if Johnson City had a better brand? We’re certain all of our listeners in Canada will be really intrigued…

But seriously, if you’re in the area on Monday, June 26th, come out – we’d love to meet you and have you be part of the show.

Our sponsor for the next podcast and for the evening is the fine team at iPlenus Solutions .

Hope to see you there! Contact us if you have any questions.

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