lockjaw radio DOSE #10 The One with the Movie Battle
Napoleon Dynamite vs. Fight Club vs. Office Space, VW Passat films, PlayStation Portable Squirrels, Toyota Tacoma Meteor Ad, Life After the 30 Second Spot. Special Guest: Filmmaker Ryan Thiessen
FIRST THINGS FIRST: Thomas won last week’s brand2brand combat. Laird Hamilton prevailed over Seth Godin, but we didn’t talk about it in this episode. Must have been a subversive tactic by Jose….
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Our Special Guest: Ryan Thiessen: filmmaker, producer, director, and all-out creative guy.
In this episode we’ll discuss the following topics:
- Vote for Pedro!
- The stuff you own ends up owning you
- PC load letter? what the-
- Willy Wonka’s a Quaker
- It’s a nut you can play with outside
Geek Dinner
Thanks to all who attended the first Geek Dinner in the Northeast Tennessee region on December 21st. It was a huge success with upwards of 30 bloggers, podcasters, and followers of technology in attendance. The event was also covered by the local media. Check back on lockjawradio.com or Jose’s blog for additional follow up, photos and more.
iTunes Review is Online!
You can now review your favorite podcasts on iTunes. A good way to spread the word about podcasts you’ve heard, including lockjaw radio…
Listener Mail:
- Matt Jenkins votes for Seth Godin, and sends us the link to one of our Ads of the Week
- Justin Farrey didn’t vote for Laird Hamilton because Thomas did a better job presenting him, he voted for Laird Hamilton “because this Seth Godin worship that Jose keeps preaching has got to end.”
- Brad Eshbach sends us his own personal brand fave: video game guru fatal1ty, who espn.com voted “most feared athlete alive.”
- Tac Anderson sends a WaxMail with some advice for Thomas.
- James Clark loves the underdog Laird Hamilton, but votes Seth Godin. James sent us links to videos of his company’s lead developer tow-in surfing on some monster breaks in California.
- Joseph Jaffe likes our approach to reviews of “Life After the 30 Second Spot”. Likewise, we like his approach to telling it like it is.
- Jake Hathaway feels sorry for Thomas and votes for Laird Hamilton
- Robert Baggett also votes for Laird Hamilton in brand2brand combat
- Jamin Rathbun says “A big part of branding is clarity of message and purpose. When you mention Laird, you automatically think surfing. With Seth, you think of something much less focused and defined. For me, that means Laird has a stronger ‘brand’.”
- Kim Bobo gives Jose and Seth Godin her vote. She also says “I’m sorry to say that I am not a Euro-Japanese pop group (although that does sound like fun)...but in fact a geeky marketing analyst in upstate NY.” She points out that West Elm is a Williams-Sonoma company (Thomas said Crate & Barrel) and is a believer in retail therapy, so she shops online and in stores.
Ads of the Week
- PlayStation Portable- Squirrels
Just watch it, and you’ll get it. - Toyota Tacoma – Meteor Method Studios cranks out a very engaging and realistic scenario, illustrating the toughness of the Tacoma.
Life After the 30-Second Spot
We continue our review of Joseph Jaffe’s excellent book “Life After the 30 Second Spot.” We look at passive vs. active marketing and where the 30 second spot fits in.
brand2brand combat: Each week, we’ll compare two brands in a no holds barred, head to head death match. We’ll look at how they excel or fail in listening and responding to their customers.
This week’s brand2brand combatants:
It’s a 3-way battle royale ALL MOVIE SPECIAL EDITION
Ryan Thiessen pits Brad Pitt and Fight Club against Jose’s classic Office Space and Thomas adds cage fighter Napoleon Dynamite to the mix. Which iconic film will emerge the victor? Listen in and then cast your vote in the brand2brand Combat Tally post.
Website of the Week: VW Passat
The Passat has 120 cool features, and there’s a short film for each one of them. In typical VW style, it’s an entertaining site and true to the brand demographic.
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