lockjaw radio DOSE #21: Victorinox vs. Leatherman
Victorinox vs. Leatherman, ma.gnolia.com, Sandart, Nacho Libre Podcast, Castrol Podcast, Hugh MacLeod and fenderkicker.com, Consumer Generated Content
Click here for the direct download
In this dose of lockjaw radio, we’ll discuss the following topics:
- Funkmaster Flex explains viscosity
- I love the TSA
- coolbreathpower.com – if you can figure it out, let us know
- It’s sand, it’s art – it’s sandart.
- Captain Hugh McLeod, please report to the poop deck
- This is nacho average Mexican wrestler
Listeners who wrote us…
- Austin Moody
- Joe, Co-Host of The SalesRoundup Podcast
- Brad Eshbach
- Todd Sieling, ma.gnolia.com product manager
This week in brand2brand combat:
It’s the battle of the multitools as Victorinox’s Swiss Army knife takes on the up-and-comer Leatherman.
IT’S A TIE!!
Website of the Week:
Wrigley’s gets honors again this week, but we’re not sure if it’s the best or worst site of the week… in fact, we’re not sure what it is. This Winterfresh site has us befuddled…
Mentions
SandStory
ArtStone Publishers
GeekSouth
Fenderkicker
Nacho Libre Movie
ma.gnolia.com
Castrol Podcast with Funkmaster Flash
Hugh MacLeod
Jaffe Juice
Jamin Rathbun’s blog
Lovemarks
Leatherman
Victorinox Swiss Army
Apple
This post is from Ben at graphicbliss.com:
Wow! My favorite brand 2 brand combat yet. My vote is for the leatherman, because I have a sexy orange one Right Now. I really identified with Joe in that it took me about 4 of these to finally learn to hang on to one. If I lost it, I’d be depressed and I would replace it immediately.
The branding of the Swiss Army Knife is legendary. If this brand 2 brand combat was 5 years ago, I’d really say it was no contest. However, the Leatherman brand has experienced a meteoric rise in branding power through campaigns and redesigns without clunkiness. But, the death knell was the one tool that has single handedly defeated the Swiss Army Knife as critical mass of adoption was reached as a result of good marketing – the pliers.
Combining solid marketing with a better product, the Leatherman brand comes out SUPREME VICTOR!