lockjaw radio DOSE #22: Monster vs. CareerBuilder
Monster vs. CareerBuilder, A Day Without a Mexican, evoca.com, BlogBurst, Post Collegiate Confusion Disorder,
Click here for the direct download
In this dose of lockjaw radio, you’ll hear this:
- Brad Eshbach (from bandwagon radio) does a mash up of Jose’s performance in Dose #21. It’s pretty funny.
Listeners who wrote us…
- Tatiana who sent us this great cartoon about a certain presentation software
- Brad Eshbach
- Chad Saxton
- Joe Muse
- Rick Brooks
- Ron Shanks
This week in brand2brand combat:
It’s the battle of the job seeker’s resource as Monster takes on CareerBuilder
CAREERBUILDER WINS!!
CareerBuilder’s brand, fortified by the awesome viral monk-e-mail , the hilariousnous of the chimp ads and a pretty cool brand identity, make it a winner. Want to learn more about CareerBuilder’s career advice? Visit their blog at careerbuilder.typepad.com .
Website of the Week:
A Day Without a Mexican movie. Released in May, 2004—it’s completely appropo with the latest legislation snafus regarding immigrants. Website=ok. Store items= pretty sweet (particularly the “Missing Jose” t-shirts. Movie=excellent.
Mentions
Blogburst
Pluck
evoca.com
Micro Persuasion
Forrester Research
InBubbleWrap
Wired Article
Wow! My favorite brand 2 brand combat yet. My vote is for the leatherman, because I have a sexy orange one Right Now. I really identified with Joe in that it took me about 4 of these to finally learn to hang on to one. If I lost it, I’d be depressed and I would replace it immediately.
The branding of the Swiss Army Knife is legendary. If this brand 2 brand combat was 5 years ago, I’d really say it was no contest. However, the Leatherman brand has experienced a meteoric rise in branding power through campaigns and redesigns without clunkiness. But, the death knell was the one tool that has single handedly defeated the Swiss Army Knife as critical mass of adoption was reached as a result of good marketing – the pliers.
Combining solid marketing with a better product, the Leatherman brand comes out SUPREME VICTOR!
CRAP! Did you just post #22?? I accidentally commented on 21 here. Doh. Please delete both posts.
HA! That’s ok—it will throw some people off, but that’s what we want to do, right? I’ll copy your comments and put in dose 21… Thanks Ben!