lockjaw radio - article - podcasts - lockjaw radio: DOSE #5

2005 Dodge Charger vs. Stormhoek Wine, Folger’s turtle surprise, Mensa, Medicare Prescription Drug Plan Finder, Lush Cosmetics, IBM blogs

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In this episode you’ll hear the following phrases:

• Muscle Car vs. Merlot
• IBM says go blog!
• Medicare discovers the internet
• Lush cosmetics smells like a million bucks
• Mensa marketing manager loses job

Listener Mail:

• Ben asks: “Great podcast, but what happened to the class reunion, geek?”
• Shannon asks: “Jose, you’re against using the Kroger plus card for privacy reasons, but you’ll track visitors to your website – what’s the deal?”
• Kyle points out an interesting news item regarding Folger’s and a freeze dried turtle. We discuss.

NEW FEATURE: brand2brand combat
Each week, we’ll compare two brands in a no holds barred, head to head death match. We’ll look at how they excel or fail in listening and responding to their customers.

This week’s brand2brand combatants:
2006 Dodge Charger vs. Stormhoek Wines

Website of the Week: BooneOakley
Charlotte advertising and design firm that doesn’t take itself too seriously and cranks out some cool work.

Suck Ad of the Week: Mensa turns back time with their massive brainpower in this ad from the November issue of Mental Floss. Use your Mensa prowess to figure out the tragic flaw…
The Nov-Dec issue of Mental Floss

Isn’t it about time you joined? Mensa needs a calendar.

Brand of the Week: Lush
This London based bath and cosmetics maker really listens to their customers (and they smell good while doing it).

Brand Loser of the Week: Medicare
Medicare’s new prescription drug plan is confusing to seniors.
To help them pick a plan, they built a web application that:

a) works flawlessly
b) requires very little skill
c) is built for the demographic
d) has an awesome Flash demo
e) none of the above (hint: yep, this is the answer)

Listen to Thomas’ rant and then read the story notes on NPR

Mentions:
Steve Rubel’s skin cancer blog
Acrossthesound.net
bandwagon radio
Mensa
Gaping Void
Clucky Chicken
Wake up with the Captain
Mental Floss
Stormhoek Wines
2006 Dodge Charger Rant