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lockjaw radio: DOSE #6

Posted by thomas on Saturday November 19, 2005 to podcasts

Target dog vs. GEICO gecko, Bravia Balls, Tennessee: Sounds Good to Me, but does anyone else care?, We’re in a New Jersey state of mind, bookofcool.com introduces us to bar flair and pencil tricks

Click here for the direct download

In this episode we’ll discuss the following topics:

Listener Mail:

Ryan sends a link to a Sony Bravia campaign that redeems itself for the ‘television for women’ thing a few weeks ago (see link above)
Sam sends feedback on the Coke flash mob ad reviewed last week. Here’s a similar ad, and maybe inspiration for Coke: Big Ad
Justin suggests his favorite brand du jour: Fandango. We like it too.
Across the Sound aired our audio clip asking them how they market their podcast. Gurus Steve Rubel and Joseph Jaffe respond in episode #10 of their show.

brand2brand combat: Each week, we’ll compare two brands in a no holds barred, head to head death match. We’ll look at how they excel or fail in listening and responding to their customers.

I'll save you money
I'll save you money, too

This week’s brand2brand combatants:
Thomas pits Target Stores against Jose’s fave GEICO. Who will emerge the victor? Listen in and then cast your vote (who won, who tanked) in the brand2brand Combat Tally post.

Website of the Week: bookofcool.com
“They had an idea, they searched they world, they found loads of people, they had loads of fun…” and sometime during all of this excitement, they created a very cool Flash site to highlight people with skills….

Brand Loser of the Week New Jersey
The Garden State tries to reinvent their image by taking suggestions for a new state motto from….some proud state residents.

Does Tennessee fare any better? We’re a state searching for identity—if you can help us, send your suggestions for a new state motto to us at lockjawradio@gmail.com

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