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lockjaw radio DOSE #9 Global Microbrands

Posted by thomas on Monday December 12, 2005 to podcasts

Laird Hamilton vs. Seth Godin, Mountain Dew MDX, Wikipedia, MSNBC Ad Buy, Hugh Macleod’s Global Microbrand, Online vs. Store Shopping, Joseph Jaffe’s Life After the 30-Second Spot

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In this episode we’ll discuss the following topics:

Wave surfer vs. Web surfer
Caffeine fueled marsupials
A Wiki gets sticky
The 30-second spot jumps the shark and gets eaten

Special Event: Geek Dinner
We are planning an evening of fun and fellowship for all podcasters, bloggers and anyone interested in sharing stories and ideas. The event will be in the Tri-Cities, in December, specific date and venue TBD. If you are interested, please send us an email to lockjawradio (AT) gmail.com. Include days you’re available in your email. Thanks!

iTunes Review is Online!
You can now review your favorite podcasts on iTunes. A good way to spread the word about podcasts you’ve heard, including lockjaw radio…

Listener Mail:

Kim votes for Best Buy after learning that iPods are built just for Macs at Circuit City
Ryan Thiessen voted for Best Buy as well. Thanks Ryan (says Jose).
Tatiana voted for both of us. Hey, a vote’s a vote.
John at The M Show likes Best Buy but made a huge purchase at Circuit City. So one vote for each.
Andy Hight sends us an idea for a Brand2Brand Combat: the Chik-Fil-A Herd vs. the Real California Cheese Cattle. Don’t worry, we’ll milk it for all it’s worth.
Jake Hathaway says he loves the show, and finally emailed us to say so. The Bandwagon Radio star sends a musical intro to WOTW that’s memorable. Tune in to hear it.
Matt Jenkins from Blockbuster voted for Circuit City, but helped Jose find Lord of the Rings. So we both owe him one. Thanks Matt!

Life After the 30-Second Spot
Over the next few weeks, we’ll discuss portions of Joseph Jaffe’s book on the death of a traditional media mainstay. Great read!

brand2brand combat: Each week, we’ll compare two brands in a no holds barred, head to head death match. We’ll look at how they excel or fail in listening and responding to their customers.

Laird Hamilton
Seth Godin

This week’s brand2brand combatants:
It’s a SPECIAL EDITION as we apply the tenants of Hugh Macleod’s Global Microbrand Rant to two people we think are themselves, microbrands. Jose pits marketing guru and change agent Seth Godin against big wave surfer and filmmaker Laird Hamilton. Which branded superhero will emerge the victor? Listen in and then cast your vote (who won, who tanked) in the brand2brand Combat Tally post.

Website of the Week: Mountain Dew MDX: Be Nocturnal
Brandon Richards submitted this brand-centric site with some clever nocturnal creatures pushing the energy drink. Games, commercials featuring animals and some high energy buzz make this a must see site.

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