lockjaw radio - podcasts

Special edition: branding a city, iPlenus Solutions, Johnson City, TN, Louis Vuitton, Johnson’s Depot, brandchannel.com, city branding slogans

In this special edition of lockjaw radio, recorded in front of a live audience at the historic King Centre in downtown Johnson City, TN, we discuss the future of our beautiful city, and why it needs a new brand.

Our discussion of the why’s behind municipal branding could apply to your city, no matter where you live. Thanks to everyone who turned out and to Russo’s for the awesome authentic New Orleans cuisine. Thanks, too, to NBC Affiliate WCYB, NewsCenter5 for the coverage.

Our sponsor for the show is iPlenus Solutions . iPlenus Solutions specializes in crafting innovative business tools and database applications using Internet technologies. Their services include branding & identity, logo design, websites, business cards and brochures, SiteBuilder website content management system, branded email, bulk email services, search engine marketing, custom programming, database applications and hosting.

Thanks to John Cannon and the folks at iPlenus for their support. Visit iPlenus at iPlenus.com or call them at 888.475.3687.

Click here for the direct download

This is the EXCELLENT paper we referenced in our discussion on how to brand a city: Brand Your City: A recipe for success, by Jonathan Baltuch

This and other great brand strategy information can be found at brandchannel.com

Brand2Brand Combat:
We’re announcing a ‘brand’ new feature this week. Using our patented BrandMaster list, we’ll randomly select two brands to go head to head, which will certainly result in some unique pairings, and we’ll hold up each brand to a specific set of criteria.

We’ll start next week, but for this episode, we pit Johnson City against a randomly selected brand from the List: Louis Vuitton

RESOURCES:

• Tri-Cities Image Survey conducted by the Tombras Group for the Tri Cities Economic Development Alliance—TriCitiesImageSurvey.pdf

• Cluster Analysis from the Tri Cities Economic Development Alliance— TCEDAClusterAnalysis.pdf

• Wikipedia entry for Johnson City

• JohnsonsDepot.com Incredible resource for all things relating to the history of Johnson City, TN

• Downtown Johnson City website

• Tri-Cities Economic Development Alliance

• Urban Redevelopment Alliance Development firm committed to promoting economic vitality and providing redevelopment services to downtown Johnson City and other urban areas of East Tennessee

• Other Famous City Campaigns:
  —Las Vegas
  —Atlanta
  —Toronto
• Top 50 US City Slogans , from taglineguru.com

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lockjaw radio promotes MetLife, Burger King Huckin Chicken, Embarq, Sprint, Streaming Media Conference, Nacho Libre, The Apple Way, Bill Gates leaves Microsoft, Robert Scoble at Podtech.net, eBay Blogs, Tivo launches web video

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In this dose of lockjaw radio, we’ll discuss the following topics:

• Sing it, c’mon, you know you want to… “Big Huckin Chicken”
• Learn origami from Sprint
• You got any iPod on tap?

This week’s Sponsor and Special Guest:
MetLife Auto and Home Agent Joe Muse. We talk to Joe about auto and home insurance, the MetLife brand, figure out the answer to the confusing “would you like insurance on the vehicle?” question at the rental car counter, and ask why Snoopy is the face of MetLife.

Want Joe to take a look at your current policies and coverage? Contact him at Jmuse (at) getmetagent.com, or 1-866-901-4638.

Brand2Brand Combat
Sprint vs. Embarq . Sprint local telephone has rebranded as “Embarq”. Does it matter, do we care? We discuss the ramifications and compare the brands – old and new. And what’s with the origami airplane?

Website of the Week
We promise we aren’t connected with Crispin Porter + Bogusky but we couldn’t resist talking about the Huckin Chicken website . What will the Chicken do next?? We can only imagine.

By the way, in case any of you are wondering:

Huck: to launch something upwards as when a motocross rider, mountain biker, or skateboarder is launched into the air from a ramp. (Wikipedia)

Mentions

• Nacho Libre
• The Apple Way
• Tivo to launch web video service
• Apple iPod surpasses beer with college students
• Streaming Media
• InBubbleWrap

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lockjaw radio promotes an author, Aspen Mountain Publishing, Leaving Campus and Going to Work, Jetta Crash Commercials, Guests T. Jason Smith and Justin Farrey, Post Collegiate Confusion Disorder, Microsoft Piracy, adverlicio.us, createaway.com, Akeelah and the Bee, Starbucks signs with William Morris, How to market books online, Online Universities vs. Brick and Mortar Schools, University of Phoenix, Books for new college graduates.

Click here for the direct download

In this dose of lockjaw radio, we’ll discuss the following topics:

• Be ye prepared to plunder some software
• We have a new name: lockjawicious
• Don’t date him – he’s got PCCD
• It’s time to unpimp your Hasslefactor –
• How do you spell money? Starbucks

This week’s special guests: Author T. Jason Smith and 2005 lockjaw radio Listener of the Year Justin Farrey. They join the discussion of preparing for your first job, and online university degrees – a real case study.

Congrats to Jamin Rathbun who won a copy of Jason’s book by completing the impossibly hard task of sending us an email with the subject line “Free Book”. Next time, it will be even harder! Congratulations Jamin, and thanks for listening!

Brand2Brand Combat is taking a week off (we can hear your dismay), but you’ll be happy to know that the results of brand2brand combat #23 were in favor of: Jose Castillo (the entrepreneur, not the 2nd baseman). Thanks to all who voted!

Our very special sponsor for DOSE #24 and #25: Aspen Mountain Publishing . Current release: Leaving Campus and Going to Work . Our guest host: Author T. Jason Smith

This book has been highly recommended for college or high school graduates entering the workforce. Order at the publisher’s website or via the Amazon link to the right.

Website of the Week
createaway.com A great idea and great resource (produced in Johnson City, TN!). They explain it better than we can: “Createaway is an innovative digital broadcast portal representing the future trend of Radio & TV broadcast. Createaway taps into the emerging on-demand digital communications revolution and provides visitors free access to a variety of streaming audio and video features along with mp3 downloads that can be shared with friends and family.”

Ad of the Week:
Jetta Crash Commercials A gutsy move by CPB and Volkswagen – to promote safety features of the new Jetta with shockingly realistic crashes. Just watch it.

Mentions

• Microsoft Beneficial Piracy
• Starbucks signs with William Morris
• Createaway.com
• Idea Festival
• Akeelah and the Bee Movie
• InBubbleWrap

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